Misfitting

Futbol Misfits is a platform and physical space for the outsiders of football, anyone who feels their identity doesn’t fit into the stereotypical FIFA-standard soccer fan or a brand collaborator.

During the 2026 World Cup season, we will transform a physical space in the heart of Mexico City into an activation hub, creative agency, part speakeasy, part music venue — designed to bring people together. The goal: to spark conversation, energize the community, and make football cool, edgy and cultural again.

In partnership with local & global brands, Futbol Misfits will pop-up in neighboring Football cities, from New York, to Atlanta, and Miami, hosting events, live shows, and watch parties.